SureBright's electronics warranties are designed to help you deliver a best-in-class customer experience, drive business growth, and stay competitive in the market, whether you specialize in smartphones, drones or other electronics products.
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SureBright makes it effortless to offer product protection with AI-powered automation, fully customizable plans, and a simple setup. Whether you sell online or in-store, our platform gives you complete control, full transparency, and 24/7 support—so you can focus on growing your business while we handle everything warranty-related.
Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs—with zero effort on your end.
Offer coverage across entire North America or select specific regions.
We cover 60+ product categories, helping businesses expand growth across the entire North America.
Track all sales in one
place,
maintain full transparency, and keep 100% control.
We offer comprehensive coverage for a wide array of electronics products, ensuring security and peace of mind for you and your customers.
Life is unpredictable, but our service isn’t. When products break, we make things right—quickly and effortlessly.
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Need help? We're here to assist! Browse our frequently asked questions to discover more about SureBright's coverage, seamless integration, and business benefits.
Once we've completed your onboarding, we'll activate the warranties on your products. This allows your customers to purchase warranties at the same time they buy the products from your store, paying for them in the same transaction. We'll periodically bill you for only the cost of the warranty, ensuring you retain the agreed-upon revenue share on the sold warranties.
We are proud to provide the world's only completely hands-off program for merchants. We take on the financial risk and manage all the operations related to the warranties, including applying warranties on your products as your inventory changes and handling claims. If a customer encounters a problem with a product under warranty, they'll reach out to us. We will then take the necessary steps to either repair or replace the product, without any required involvement from you, freeing you to focus on your core business activities
No, SureBright and its underwriters manage all financial risks and claims
Merchants must meet certain conditions before they can offer warranties:
a. Products should have a minimum manufacturer warranty period, which typically varies from 3 months to a year.
b. Merchants are required to have a minimum revenue threshold, generally set between $100,000 to $1,000,000 in annual sales depending on the product categories.
The onboarding process will vary slightly depending on your specific sales channels, but the general steps are as follows:
a. We start with an introductory meeting to understand your needs and outline our warranty program.
b. We'll provide a detailed pricing structure that includes retail warranty plan costs and your revenue share.
c. You'll undertake the necessary steps for onboarding tailored to your sales channel. In most cases, this takes less than 10 minutes.
d. Finally, we handle the technical integration, enabling customers to purchase product warranties. In most cases, it takes only two days.
After completing the onboarding process, warranties can typically be activated on your products within two business days for most sales channels. This is especially quick on ecommerce platforms such as Shopify, WooCommerce, and BigCommerce. If you operate through an independent website without a standard e-commerce platform, the timeframe will depend on how quickly you can integrate our widgets or APIs. Generally, this process is completed in less than two weeks.
Offering a product protection plan safeguards your customers' investments against a broad spectrum of potential issues for an extended number of years, giving them peace of mind. For merchants, the benefits include:
a. Incremental Revenue: Revenue shares from warranty plans add directly to your net profits since they cost you $0 to produce.
b. Product Quality Indicator: A third-party seal of approval signifies product quality, potentially increasing customer conversions by up to 15% and spending (AOV) by up to 14%.
c. Competitive Edge and customer loyalty: Differentiate from competitors and foster customer loyalty, leading to up to 16% higher retention and fewer negative reviews.
